Hyundai Confident About Indonesia’s Future Market

Hyundai Motor Indonesia

Hyundai Indonesia Motor is confident about Indonesia’s automotive market, as enthusiasm for sport utility vehicles is rising while the authority is setting higher emission measures.

” The opportunity for us is that more upcoming global products can actually be utilized in the Indonesian market,” President Director of Hyundai Indonesia Motor, Mukiat Sutikno, said in a panel of Asean Marketing Summit — an advertising event held in Jakarta on Sept. 7, arranged by MarkPlus and Phillip Kotler Center for Asean Marketing.

Mukiat alluded to Hyundai’s market research that sees a rising interest for sport utility vehicles (SUV) in developing nations, including Indonesia, substituting the interest for multi-reason vehicles (MPV).

Indonesia has a “one of a kind market composition” in which MPVs possess the biggest portion, Mukiat said. The interest for MPVs achieves 42.5 percent while standing it are commercial cars (19.7 percent), city cars (17.2 percent), SUVs (15.4 percent), other (4.3 percent), and sedans (0.9 percent).

Three out of seven Hyundai’s car products sold in Indonesia are SUVs. Mukiat added Hyundai’s upcoming portfolio will include new SUV models, one of which, Konia, has just been presented in South Korea.

He additionally said that the Indonesian government’s choice to receive the Euro 4 discharge standard will constrain partners in the auto and vitality enterprises to conform to it.

As indicated by the standard, the sulfur substance of the fuel must be lower than 50 sections for every million (ppm), which means Indonesia needs to quit devouring RON 88 gas — known as Pertamina Premium — by 2018.

Pertamina Retail, the retail arm of state oil organization Pertamina, said the offers of RON 88 fuel have been dropping. Right now, 65 percent of buyers are never again utilizing the low-octane fuel, contrasted and under 50 percent a year ago, Pertamina Retail corporate secretary Ivan Asmara stated, as cited by Kontan.co.id.

Asmara noted with the population size and motorization demand, the auto industry will continue to grow massively in Indonesia.

As indicated by information from the Indonesian Automotive Association (Gaikindo), automakers sold 85,131 vehicles in July, up from 61,891 units sold amid a similar period a year sooner.

This year, 618,632 autos were sold up until now, increasing 4.1 percent compared to similar period last year.

Local manufacturers are influenced the low cost green car vehicle will continue to boost sales and improve the competitiveness of the country’s automotive industry.

The Industrial Ministry is confident that domestic automotive industry will produce a total of 2.5 million car units in 2020.

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